Earlier, many webmasters who were on a lookout for ways to improve their page ranking, practiced exchange of web links. In such an instance of link exchange, one webmaster would place a link on his website pointing to another website, while the webmaster of the other website would place a link in his website pointing back to your website. This kind of a link exchange was considered mutually beneficial for both websites, especially if the other website was related to your website.

 But if the other website was not relevant to your website, then the relevancy of such a reciprocal link was considered to get completely diluted. But now, according to the latest Google updates, any reciprocal links to your website will be filtered out and not entertained by the search engines. Even the webmaster guidelines clearly indicate this fact. Another major amendment has been made in the area of back links and interlinking of websites, according to which the search engine’s latest filters would detect multiple back links from the same IP address and drop them off the search engine map. When a person owns multiple websites, then he tries his best to interlink these websites to each other through reciprocal links, in order to increase the number of the back links for each individual website.

 But now, according to the latest Google updates, too many reciprocal or non-reciprocal backlinks to your website from the same IP address is treated as ‘back link bombing’ and it can get your website eliminated on grounds of back link manipulation. Similarly if any of your reciprocal or non-reciprocal links have been derived from link farms or such other illegal sources, then also your website is placed under the risk of getting banned from the search engine indexing. Even though you might manage to exchange reciprocal back links with trustworthy and relevant sites, it is not going to be helpful for the search engine optimization of your website at all.

Therefore, when planning and devising strategies for your link building campaign, remember that all that counts is the number of quality non-reciprocal inbound links to your website. But finding such quality non-reciprocal inbound links is a challenging and time taking job, which can be made much more easy and simplified if you use the services of a reliable and efficient link building service such as LinkVana, which provides high quality non-reciprocal back links for your website and takes care of all your link building campaigns, as is clearly reflected from any one of the LinkVana review that is available on the web.