Internet advertising has taken the advertising industry by storm. It has revolutionized it to the benefit of all parties involved. The advantages associated with it are; can reach targets globally, can be animated, made to be real time, cheaper, easy to change and can be easily made on a single computer. Basically all marketing methods have the same principle; to tell all the publics about your product and yourself.

Before the invention of the internet we relied on magazine advertising which is limited by mostly geographic range; very few have a global reach and if they have they are toned to regions. Also the expression of an idea is limited by space and the ability to fully dish out your intended message. Sometimes it gives a leeway to misinterpretation. The advantage is that print gives a better impression on the minds of the target group for can be stored and viewed many times.

The newspaper advertising has for many years served the advertising goal; it can be used to reach a specific target in an area, sometimes it is cheaper for it is charged on words or lines. The disadvantage is that it is time limited; an advert placed is viewed only for one day. The cost is determined by the number of people expected to see it, the page it will be placed and the area scope of the newspaper.

The advertising method that is seen to go through tomorrow is the online advertising. With the internet users hitting the one billion mark it is generally assumed that your advert will be view by many people in different places. This involves paying or exchanging banner or links. There are some factors that need to be considered before placing an online advert to make sure it is effective.